大学生消费心理的研究：英文文献综述
Introduction
大学生消费心理的研究：英文文献综述
College students are a major consumer group that has significant economic impact. They have a variety of needs and preferences, and they often have limited financial resources. Thus, it is important to understand their consumer behavior and psychology to better cater to their demands. This literature review aims to explore the research on college students" consumer psychology and behavior, including their motivation, decision-making processes, and attitudes towards consumption.
Motivation
Motivation is a significant factor that drives consumer behavior. College students" motivation for consumption is often influenced by their social and cultural environment. Research suggests that social status and peer pressure are crucial factors in motivating college students" consumption behavior (Kuo ">大学生消费心理的研究：英文文献综述
（本文所有信息均为虚构，不涉及真实个人或机构。）
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